Officials from the Downtown Denver Partnership (DDP) also welcomed Meow Wolf, noting that the building still falls within the bounds of downtown Denver. “The countless ways to enjoy the Meow Wolf experience will undoubtedly draw tourists and repeat visits for years to come.” “We have been eagerly anticipating the addition of Meow Wolf Denver to our cultural lineup since it selected the Mile High City as its latest location …” said Richard Scharf, president and CEO of Visit Denver, the city’s tourism and convention bureau.
That could be softened by marketing and hospitality partnerships with city boosters, some of whom are already welcoming the exhibition with open arms.
The exhibition, located in a purpose-built, four-story, “sleepy pizza”-shaped building at the intersection of the Interstate 25, West Colfax Avenue and Auraria Parkway, employs more than 150 and includes a 450-person music venue and cafe. “Convergence Station is Meow Wolf’s third permanent immersive experience, and it will truly change the way you look at art.” “Denver’s art scene is active and vibrant, making it the perfect place for our next exhibition,” said Chadney Everett, executive creative director of Meow Wolf Denver, in a statement. Each is stitched together with a non-linear narrative that sends visitors on a scavenger hunt through the dozens of maze-like, Instagram-friendly rooms. The Santa Fe-based House of Eternal Return (which opened in 2016) and Las Vegas’ Omega Mart (which opened earlier this year) have become important tourist attractions in cities already known for their traveler-approved art and entertainment. Company officials have repeatedly declined to share those figures. The $60 million figure includes the cost of the site’s 20-year lease, but not buildout or installation. It joins previous Meow Wolf installations in Santa Fe and Las Vegas that have hinted at Denver’s surreal environments and sculptures, ranging from psychedelic mini-cathedrals to “lush alien habitats,” according to company officials. Timed entry to Convergence Station will cost $35 for Colorado residents and $45 for all others. 17 under the name Convergence Station, ending months of speculation and rumors about the secretive exhibition. Denver’s long-awaited, $60 million Meow Wolf installation will open on Sept.
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